The Process of Design: Final

It's been a while since Part 3 of the Design Process, but here is my Bride Tina, whose gown I have featured in documenting for my Design Process, in her final gorgeous gown. As you can see, the amount of fabric and detail that was put into the gown was worn beautifully and fit her like a glove.
In the final gown, all of the foundation, structure and support that I showed in the last blog, is completely hidden beneath the soft, silk pleated and ruffled overlay. The train was especially long as Tina requested a cathedral length which also included her veil. Many, many yards of fabric went into this creation, and each bit was methodically sewn and stitched to achieve the wonderful flow and feel of airiness that Tina had wanted.
Congratulations Tina & Nate!

Eco-Beautiful Weddings Magazine

Excited to be featured in the Summer 2011 issue of Eco-Beautiful Weddings Magazine! We were contacted for this beautiful editorial while we were presenting the Collection at New York Bridal Market. The light, flowing, layered gown is from my recent Fall 2011 Collection and is now available at the Salon.

The Ebell Photo Shoot

 

I was contacted recently by Heather Ham to take part in a wedding photo shoot that she was in the process of organizing and designing, featuring a variety of wedding vendors.  Heather and I have worked together before on a previous photo shoot that she put together, also featuring one of my gowns. This recent shoot took place at The Ebell Los Angeles, an amazing and historic building in our own backyard, that is often used for weddings and events.  Photgrapher Suthi Picotte of Picotte Photography, who has shot my gowns before, was on hand to capture the details.  The gown in the photos is one from my last Spring Collection, it is silk with lace details, one part modern, one part vintage, and definitely beautiful on any bride that is looking for that soft, sexy detailed gown for her groom.

Enjoy...

Collection Release Party

Thank you to all that attended this past Saturday's Fall Collection Release Party!  It was wonderful to see so many dear friends and to meet many new ones as well. A very special thank you to POP Champagne & Dessert Bar in Pasadena for providing the bubbly! You can view the complete Collection at the Salon, as it is now available...stay tuned for the look book. 

Best regards,

Alina

Alina, Christina Lee (Serendipity Magazine)



Yash Youssefi (POP Champagne), Alina, Bob Earhart (POP Champagne)



Thea Hargrove (Your Wedding Day) & Daughter Harmony 

Charley King (Bluebell Events), Alina, Liz Coopersmith (Silver Charm Events)

Christina & Gretchen Dawley (Alina's Assistant) 

Stephen Pappas (Stephen Pappas Photography) & Wife

Vanessa Laub (Trina Turk) & Friend

Rob & Catherine Lee

Fall 2011 Collection Release Party

On Saturday May 21st, we will have our release party for my Fall 2011 Collection. This new Collection was inspired by the amazing architectural designs of Frank Gehry, and is sexy, modern, and unique. This will also be the first time it will be shown in it's entirety. In addition, we will have a cocktail reception to coincide that will continue through the evening...so please join us for a fun night of new fashion, cocktails and good company! I have opened this event up to my Vendors, Brides, Fans, and whomever would like to attend, but you must RSVP and it is 21 and over only. Thank you and hope to see you there!
Regards,
Alina

Serendipity Magazine

Check out the latest issue of Serendipity Magazine. The Fall Collection is featured in an article by Christina Lee about couture gowns, titled "Tailor Made". Christina came to the Salon and interviewed me in order to get some insight into how an actual couture gown is designed and created. All the photos were taken from our original photo shoot by the talented Abi Q.
Enjoy...

Wedding Channel Couture Show

I am very excited to be showing the Collection at the Wedding Channel Couture Show in New York! The Couture Show is where all the newest bridal fashions are shown and where bridal buyers from around the country come to look for the next big thing as well as stock up on designs that they would like to showcase in their own salons. Representing me at the Show will be Emily Poole who has been working with us to bring exposure and recognition to the Collection. So, if you are attending, please stop by and say hello to Emily as she will show you pieces from the new Collection and answer any questions you may have!

What: Wedding Channel Couture Show
Where: InterContinental - New York Barclay Hotel
Whitney Suite - Booth 3
When: April 9 - 11, 2011